Make Every Holiday Count: 5 Easy Ways to Build Customer Loyalty Year-Round
Cinco de Mayo lands on a Monday this year a perfect reminder that holidays, big or small, give your business a reason to reach out, reconnect, and drive sales. Whether it’s a taco coupon or a Memorial Day thank-you message, timely touchpoints build long-term loyalty.
Let’s look at how to use holidays as strategic customer connection points and how your digital business card with a coupon link can drive real results.
Why Holidays Work for Small Business Marketing
Holidays give you a built-in excuse to message your list, post on socials, or hand out QR code coupons without sounding pushy. Even some less popular days can create opportunities to:
- Reconnect with past customers
- Reward loyal fans
- Promote seasonal offers
- Introduce new services or team members
- Encourage referrals and online reviews
Send a Holiday Coupon With Your Digital Card Link
If you have a OneTapConnect Digital Business Card, you can email your link as part of a holiday thank-you. Go further and add a limited-time offer right on your microsite or use a call-to-action button like “Tap for $5 Off.”
Example subject line:
“Celebrate Cinco de Mayo And Get $5 Off Your Next Visit 🌮”
Pair that link with a mobile-friendly coupon and you’ve just turned your digital contact sharing tool into a referral marketing engine.
Turn Holidays Into Mini-Events
You don’t need a big bash, just a small themed treat can drive traffic. Host a “coffee on us” morning, set up festive decor, or offer a simple freebie tied to the day (like red-white-green donuts for Cinco de Mayo or mini flags for July 4).
Promote it with your QR code business card so walk-ins can instantly claim the offer and join your list.
Use Underrated Holidays to Stand Out
Don’t wait for Black Friday. Here’s a shortlist of overlooked holidays that small teams can easily celebrate:
- National Selfie Day (June 21) – Great for contests
- Labor Day (First Monday in Sept) – Perfect for thank-you promos
- Small Business Saturday (Nov) – Showcase your local roots
- National Dog Day (Aug 26) – Bring-your-pet or discount day
- Random Acts of Kindness Day (Feb 17) – Easy for giveaways
You can prepare once, then reuse your custom branded business card solution as the delivery method all year.
Schedule Holiday Email Touchpoints Now
Set up 6–8 holiday emails in advance, each with:
- A short thank-you or seasonal message
- A customer-only deal or incentive
- A direct link to your mobile website for networking and lead capture
This builds your rhythm and keeps your brand top of mind without extra work during busy weeks.
Reward Referrals Around Holidays
Holidays are social. People share deals with friends. Add a referral bonus or “share and save” offer on your digital card. Let your customers do the legwork—and track who shared using performance tracking for networking built into your OneTapConnect dashboard.
Quick Recap: Use Holidays to Stay Connected and Grow Sales
– Send your digital business card link + coupon combo via email
– Create micro-events or limited-time offers
– Tap into fun or unexpected holidays (see what we did there)
– Pre-schedule touchpoints throughout the year
– Encourage referrals and track engagement
Ready to make your business run smoother. Get a digital card as your best-performing promo tool and take it everywhere you go. Book a demo of OneTapConnect and see how easy it is to create these and more promotions.