You’re proud of your work, but do your customers remember it? More importantly, do their friends?
Here’s the truth: most people forget the name of the contractor, roofer, or flooring pro they hired even if they were thrilled with the results. According to recent consumer data, nearly 80% of people underestimate how many small businesses serve their community, even though 82% say they want to support local.
That gap is your opportunity.
Why Visibility = Referrals
People want to recommend good work. But when their neighbor asks, “Do you know a good roofer?”, the answer depends on what’s fresh in their memory.
The fix? Make it easy for customers to see what you do and remember who did it.
1. Share Photos of Finished Jobs
Before-and-after pictures aren’t just great proof of your skills—they’re visual reminders that make it easy for customers to say, “Oh yeah, I know someone.”
Ideas to share:
- Roof replacement before the first big storm
- Flooring install that transformed a kitchen
- Cleanup or restoration after a flood
- Custom deck or porch with a great view
Snap it. Post it. Add one line about what you solved.
2. Highlight Local Stories
People connect with local impact. Show your crew working in familiar neighborhoods or supporting nearby events. Mention street names or landmarks. When they see your team in action where they live, it builds trust.
Example:
“Wrapped up a roof replacement on Oak Drive just in time for the weekend rain. These homeowners now have peace of mind all season long.”
3. Follow Up with a Quick Link
After every job, follow up with a photo or short story in a text or email. It’s a light touch, but it keeps you on their radar—and makes it easier for them to refer you later.
Quick Tip:
Use a digital card or branded mini-site to make that follow-up look pro and easy to share.
4. Don’t Overthink It. Just Be Consistent
You don’t need a marketing degree. Just build a habit:
- 1 photo per job
- 1 short note about what you did
- 1 quick follow-up
Over time, this simple visibility becomes word-of-mouth fuel.
The Takeaway
If people don’t remember how many small businesses are out there, they definitely won’t remember yours unless you remind them. But when you show your work and share your local stories, you stand out.
Your customers want to recommend you. Make it easy for them to remember your name when it matters.
Want tools that make follow-ups and photo sharing easier for your crew? That’s what we build. But even if you start with just a phone and a few photos—you’re already ahead of the game.