As a plumber, roofer, or real estate agent, you’re constantly solving problems for your clients and growing your business. But are you sharing your progress—the wins, the numbers, and the momentum that show your expertise?
Think of your results as the proof that you deliver what you promise. They’re your silent advocate, showing potential customers, partners, and even your team that your business is on the right track. But here’s the thing: it’s not just about tossing out random stats. It’s about sharing a story that connects your progress to what your audience cares about most.
Why Sharing Results Matters for Your Business
Your progress doesn’t just show what you’ve done—it builds trust. Numbers like completed jobs, satisfied customers, or homes sold tell potential clients that you’re reliable, skilled, and experienced. They prove you can get the job done.
For example:
- A plumber could share how many emergency calls they’ve handled this month, highlighting their reliability during stressful moments.
- A roofer might show the number of roofs replaced after a recent storm, emphasizing their expertise and efficiency.
- A real estate agent might highlight the number of homes sold in a specific neighborhood, showcasing their market knowledge and track record.
Sharing your results in a meaningful way helps people feel confident choosing you.
What Results Look Like for Your Business
The specific results you share will depend on your industry, but here are some examples of progress worth highlighting:
- Plumbers: Number of emergency calls resolved, average response time, percentage of repeat customers.
- Roofers: Square footage of roofs repaired, number of insurance claims handled, customer satisfaction ratings.
- Real Estate Agents: Homes sold in a specific time frame, average days on the market, price points achieved for sellers.
These numbers aren’t just metrics—they’re evidence that your business delivers results.
How to Share a Results-Driven Story
When you share your progress, it’s important to go beyond the numbers. You want to connect those numbers to the real value your business provides. Here’s how to do it:
- Show Direction and Growth – Results should highlight progress. They tell your audience where you started, where you are now, and where you’re heading.
Example for a Plumber: “In the last six months, we’ve completed over 500 jobs, with 70% of those coming from repeat customers. That shows our clients trust us to get the job done right the first time.”
- Provide Context – Numbers mean more when you explain why they matter. Connect them to the problems you solve for your customers.
Example for a Roofer: “After the recent storm, we repaired over 50 roofs in just two weeks. Our fast response helped homeowners prevent further damage and stay safe.”
- Tell a Story – Numbers alone don’t make an emotional connection. Share the story behind the results to make them relatable.
Example for a Real Estate Agent: “One of my clients was struggling to sell their home after it sat on the market for months with another agent. After we staged the home and targeted the right buyers, we sold it in just 10 days for above asking price.”
This approach helps your potential customers or existing customers see how your results translate into real-world value for people like them.
How to Use Results in Every Interaction
Sharing your progress isn’t just for big presentations. It should show up in every touchpoint you have with potential clients or partners.
- On Your Website or Microsite: Highlight key stats like satisfied clients, total jobs completed, or average response time.
- In Conversations: Instead of just saying, “We’re a great roofing company,” try, “We’ve replaced 200 roofs this year alone, and 95% of our customers rate us 5 stars.”
- On Social Media: Post before-and-after photos, client testimonials, and key milestones like “We’ve just completed our 1,000th plumbing call!”
This isn’t about bragging—it’s about helping people feel confident in your ability to deliver.
Why Sharing Results Empowers Your Business
When you clearly share your progress, it not only builds trust with customers but also boosts your confidence as a business owner. It’s a reminder of what you’ve accomplished and how far you’ve come.
But it also forces you to be honest with yourself. Sometimes, looking at the numbers can reveal areas where you need to improve. Maybe you’re not getting as many repeat customers as you’d like, or your response time could be faster. By paying attention to your results, you can focus on what’s working—and fix what’s not.
Ask Yourself: Do I Have Results I’m Proud to Share?
Take a moment to reflect on your business. What progress have you made this month or this year? How can you share that progress in a way that builds trust and inspires confidence?
- For plumbers: Highlight fast response times and customer loyalty.
- For roofers: Share your efficiency in repairs and insurance claim assistance.
- For real estate agents: Showcase your ability to sell homes quickly and at top dollar.
Every result you’ve achieved tells a story. Use it to connect with your audience, show them your value, and build a stronger, more trusted business.
Share Your Story
What results have you achieved recently? How has sharing your progress helped grow your business? Shoot us a note and share your story—We’d love to hear it.